The Big Bag Trail
Callaway Golf and St Andrews Links have created a new and unique visitor experience, The Big Bag Trail, as the countdown continues to the 150th Open returning to Fife.
About The Big Bag Trail
Callaway Golf and St Andrews Links have created a new and unique visitor experience, The Big Bag Trail, that navigates its way through the streets of the Home of Golf, as the countdown continues to the 150th Open returning to Fife.
The Big Big Trail concept began its life when budding artists from two local schools – Madras College and St Leonards – were commissioned by Callaway and St Andrews Links to design a St Andrews inspired golf bag that would be used by Callaway Staff Professionals competing at the 150th Open.
Visitors can enjoy the leisurely trail, guided by a free-to-download app (Apple and Android versions available), which gives golf enthusiasts and those looking for a walk around the historic town of St Andrews access to a bag-by-bag map via their mobile devices.
It is hoped the trail will encourage visitors to come to the town, especially during the period when the Old Course closes (following play on 17th June) to prepare for The Open (11th to 18th July) when traditionally the town welcomes less visiting golfers from around the world.
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