Optimistic Scotland fans become the heroes of new campaign from IRN BRU
IRN-BRU is helping to build hype for the national side ahead of the Euros by turning some of Scotland's most hopeful fans into stars.
Article Source: IRN-BRU
Last Updated: 9 May 2024 11:22
With less than 40 days to go until the first ball is kicked in Germany, IRN-BRU is helping to build on optimism sweeping the nation ahead of the summer tournament by celebrating hopeful fans on social media who have been the first to declare faith for the team.
Optimistic fans have seen the positive posts they’d put out on social media plastered across huge billboards and touring digital vans as they join BRU in spreading hope amongst the country ahead of Germany 2024.
They include a fan in Glasgow announcing they’ll get the number 24 tattoo’d onto their back if Scotland win the tournament, a supporter in Peterhead who’s backing the team to lift the trophy and even a fan in Ratho who has predicted it’ll be France who Scotland face in the final.
Speaking about their optimism ahead of the tournament, Alexander Wilson said: “No matter what happens, it's been the most incredible run to be a part of. With a few things going in our favour, we can get out of the group and after that anything can happen. Bring on June 14.”
Double back-to-back tournament qualifications, dispatching Spain in the group stages and a widely praised campaign leading to a place in Germany with two games to spare has given fans plenty to look forward to this summer.
Kenny Nicholson, IRN-BRU’s Head of Brand said: “It’s a big summer of football and it's clear to see that some Scots have already dared to dream. We’re championing a selection of the nation’s most confident supporters who have the belief that we can.
“There are signs of optimism everywhere and this is only going to increase in the run up to the tournament. For now, we’re doing our part to help it spread.”
IRN-BRU is now calling on other true BRU-lievers to share their messages of support for the national team on social media.
Offering a ‘dose of optimism in every can’, IRN-BRU is rolling out special promotional packs which will be appearing across the nation, fuelling the spread of optimism.
Marking the first phase of IRN-BRU’s summer football campaign, keep an eye on the brand’s socials for plenty more footy optimism over the coming weeks.
Sponsored Links
Latest Fife News
Edinburgh Spanish Film Festival returns for its 12th edition
Edinburgh Spanish Film Festival returns for its 12th edition on the big screen in Edinburgh, Glasgow, Stirling and Inverness from 1st to 19th October 2025.
READ MORE
Carol Main MBE FRC appointed Chair of National Centre for Music
The development of a new National Centre for Music has reached another key milestone, with the appointment of Carol Main MBE FRC as Chair.
READ MORE
Cineworld 4DX Rewind returns for 2025
Cineworld is excited to announce the return of 4DX Rewind this September across Cineworld 4DX cinemas nationwide!
READ MORE
Final countdown to the AJ Bell Great Scottish Run 2025 is on
Scotland's greatest running event, the AJ Bell Great Scottish Run, will return to Glasgow next month, and there’s still time to secure your place.
READ MORE
Marstons and Tom Shepherd join forces once more to serve up the best ever pub pie
Marston's and Michelin-starred chef Tom Shepherd have teamed up once more to serve up The Best Ever Pub Pie to locals across the country.
READ MORE
Edinburgh Fringe smash hit Oran embarks on first UK tour
Òran, the award-winning sell-out hit of the 2024 Edinburgh Fringe embarks on its first ever UK tour this autumn as company Wonder Fools take their work to a host of venues across Scotland.
READ MORE
Iconic films to take centre stage at Vue venues in Scotland
Iconic movies celebrating key milestones this year are returning to Vue for a limited run - including Steven Spielberg classic Jaws.
READ MORE
20 expert sessions at The Scottish Homebuilding & Renovating Show
The Scottish Homebuilding & Renovating Show will be packed with expert speakers when it returns to the Royal Highland Centre, Ingliston on 4th – 5th October 2025.
READ MORE
A Taste of Loch Lomond Book launches with live cooking demo at the Loch Lomond Food & Drink Festival
Love Loch Lomond will officially launch its new publication, A Taste of Loch Lomond – Stories and Flavours from the Bonnie Banks, at the Loch Lomond Food & Drink Festival on Sunday 7th September.
READ MORE
Seriously fun ideas for your work Christmas Party
It might only be September, but the C-word is not too far away, so it's time to start thinking about planning the annual office Christmas shindig before everything gets booked up!
READ MORE
Business Gateway launches its first ever Scottish Start Up Month
Business Gateway, Scotland's national business support service, has launched Scottish Start-Up Month, a nationwide campaign to celebrate Scotland's entrepreneurial spirit.
READ MORE
Fresh new line up for one of the biggest FREE food and drink festivals in Scotland
Vikings, a pie eating competition, new celebrated chef and dog & duck shows set to bring new energy to Loch Lomond Food and Drink Festival this September.
READ MORE
From pouring pints to the red carpet: The Scottish Bar and Pub Awards 2025 crowns its hospitality stars!
The winners of the 2025 Scottish Bar & Pub Awards were unveiled on the 26th of August at a glittering, Oscars-themed ceremony held at the Doubletree by Hilton, Glasgow.
READ MORE
Best Croissant Competition returns for 2025
The Edinburgh Butter Company has announced the return of its ‘Scotland’s Best Croissant’ competition on Monday 13th October.
READ MORE
Historic Environment Scotland launches Talking About Heritage
People across Scotland invited to take part in national conversation about heritage.
READ MORE
Clans @ The Croft team mountain bike enduro event returns
A multiple Clan skirmish of epic proportions is on the cards again for mountain bike Enduro riders when Clans @ The Croft, the first team event on the UK's Enduro calendar, returns to Creiff.
READ MORE
Tickets now on sale for The Royal Edinburgh Military Tattoo
The Royal Edinburgh Military Tattoo closes the drawbridge on its 75th anniversary Show, as tickets for next year go on sale.
READ MORE
Primark celebrates 50 years in Scotland with a wee nod to loyal Scots in all stores today
Scottish shoppers will hardly believe it when they see it today as Primark finally relents on one of its biggest brand debates after 50 years.
READ MORE
Christmas at Crieff Hydro returns with magical line up of festive activities
Scotland's best loved family resort, Crieff Hydro, has unveiled details of a specially curated programme of events as it prepares to welcome guests over the festive period.
READ MORE
Scots Language Awards 2025 shortlist unveiled
The shortlist for the Scots Language Awards 2025 has been unveiled, with figures from Scottish literature, theatre, education and business all in the running for awards at the annual ceremony.
READ MORE
Dobbies Dunfermline store to host National Vegetable Society Championships
Dobbies Garden Centre in Dunfermline is opening its doors to the National Vegetable Society, having been unveiled as the host of the Scottish Branch Championships for 2025.
READ MORE
Innis & Gunn wins double gold at the World Beer Awards 2025
Innis & Gunn has claimed double gold on the global stage, winning best in Scotland for the second year running at the World Beer Awards.
READ MORE
Santa Claus is coming to Dobbies
From exciting encounters with Santa himself to hands-on workshops and joyful family moments, Dobbies is the destination for festive fun this Christmas!
READ MORE
Singalong screening of K Pop Demon Hunters heading to Vue venues in Scotland, with tickets on sale now
One of the most-watched films on Netflix is heading to Vue next weekend for a special sing-along event – with tickets on sale now!
READ MORE
Fairmont St Andrews Launches Charity Golf Open
Fairmont St Andrews invites golfers to tee off for a cause with the launch of the inaugural Fairmont Golf Open, held in proud collaboration with the My Name’5 Doddie Foundation.
READ MORE
Free September gardening workshops at Dobbies
Dobbies Garden Centres is inspiring gardeners across Scotland this September with two free-to-attend gardening workshops, Little Seedlings Club and Grow How, suitable for all ages and abilities.
READ MORE
Finalists announced for Scottish Bar & Pubs Awards 2025
Lights, Pints, Action! Scotland's pubs go for gold at the hospitality industry's very own oscars.
READ MORE
Cereal giant to support STV Childrens Appeal campaign to fund breakfast clubs in Scottish schools
Stronger Together: Kellogg's pledges pound-for-pound match for Big Scottish Breakfast Fundraiser.
READ MORE
Earlybird tickets drive buzz for 2026 Scottish Motorhome, Caravan & Holiday Home Show
The biggest show of its kind in Scotland returns with Earlybird tickets and a give-away with headline sponsor Border Caravans!
READ MORE
Volunteer cycles 1k miles for The Wave Project to mark turning 60
Steve Spencer cycles 1k miles over 2 weeks, volunteering at all 16 Wave Project UK locations, raising money for the charity, on the eve of his 60th birthday.
READ MORESponsored Links
Sponsored Links