Irn Bru release AI images of Rabbie Burns partying in 2024
IRN-BRU has unveiled a set of photographs created by AI showing different ways Robert Burns might be marking his national day if he were around in 2024!
Article Source: IRN-BRU
Last Updated: 25 January 2024 11:18
The birthday of the Scottish poet, who will be 265 this year, is celebrated throughout Scotland to mark his life and work.
Using the latest AI technology, the drinks brand has imagined how Burns might look if he was celebrating in the modern day, showing different styles of Rabbie with clothing and hair a little different than back in the day.
Guests can be seen in two celebration settings, firstly enjoying a modern take on Burns cuisine, including haggis-loaded Mac and cheese, while the poet recites some of his favourite verses and also hitting the dance floor in a living room somewhere in Scotland.
Kenny Nicholson, Head of Brand at IRN-BRU, said: “It has been great fun to release pictures of what our Rabbie Burns would be up to for his birthday in 2024, given he would be 265 this year, he is looking pretty good. Using AI's clever technology, we have visualised how the Scottish legend might eat, dance, and drink if he were here today.
“Our modern-day Burns is showcasing some of the tasty recipes we have put together this year, and you can find these on our socials and your local supermarket to enjoy a twist on some of the classics - all washed down with an ice-cold can of BRU.”
IRN-BRU previously commissioned research that showed one of the top things younger Scots said would make Burns Night more exciting is if there was a more modern version of the meal. With half of Scots placing the most important part of Burns Night on haggis, neeps and tatties and almost a fifth (17%) of people under the age of 34 not knowing how to make a Burns Supper, the fizzy drinks brand is here to help.
To help Gen Z Scots celebrate their own Burns night, IRN-BRU has worked with some of the country’s best-known foodie influencers to create recipes for a reimagined take on the traditional fayre, including haggis loaded mac and cheese with BRU pickled jalapenos, a haggis burrito and a BRU hot sauce and even a “tae a toasty” which are all available on their social channels.
The recipe cards are also available in major supermarkets across Scotland for shoppers to pick up the ingredients to recreate at home.
Follow their social accounts at @IRNBRU or visit your local supermarket to host your own Burns event with a twist.
Sponsored Links
Latest Fife News
Santa clocks in early: Scotland shift heroes among 30,000 invited to claim free festive meal
Greene King pubs is raising the spirits of Scotland's hardest workers this festive season, hosting 'The Big Christmas Shift' across 700 pubs nationwide, giving away 30,000 meals on Monday 1st December
READ MORE
Festive days out to make the most of the season
From wreath-making workshops through to New Year’s Eve street parties, here's a rounded up some of the best events to help make the most of the season with loved ones in a fun and creative way.
READ MORE
SAY Award winner announced as Kai Reesu
Kai Reesu’s ‘KOMPROMAT vol.i’ was tonight announced as winner of The Scottish Album of the Year (SAY) Award, as the country’s national music prize Ceremony took place in Dundee’s Caird Hall.
READ MORE
Public vote opens for Scottish Jazz Awards 2025 as scene flourishes
A stellar lineup of nominees has been announced for the Scottish Jazz Awards 2025, showcasing the exceptional talent flourishing across Scotland's vibrant jazz scene.
READ MORE
Heroes call on Scottish rugby fans to vote for the greatest Murrayfield rugby moment
SCOTTISH rugby fans have been called upon to cast their vote for the greatest ever Murrayfield rugby moment as part of celebrations marking the national stadium’s centenary.
READ MORE
The Christmas tradition of the year is back...
Scotland's biggest Christmas drive-in returns: 11 days of Elf, Home Alone & more at Loch Lomond Shores!
READ MORE
First Bus gives Remembrance free travel for all Armed Forces, veterans and cadets
First Bus is offering free travel for all veterans and UK Armed Forces personnel travelling to Remembrance Day activities of Remembrance Sunday and Armistice Day.
READ MORE
Scotland Meats Germany
Scotland's favourite beer, Tennent's Lager, has unveiled the world's first ever Square Wurst - a Scottish classic with a German twist - to mark the launch of Tennent's Bavarian Pilsner.
READ MORE
Scottish Ensemble brings warmth to wintry nights with Concerts by Candlelight tour
Concert by Candlelight, Scottish Ensemble's celebrated long-running winter tour, returns for eight awe-inspiring performances in intimate settings around Scotland this December.
READ MORE
Feel the festive cheer at Dobbies Charity Christmas Shopping Night
Dobbies is encouraging customers to come along to their nearest store and to be the first to shop exclusive Black Friday offers at its late-night shopping event, in aid of Alzheimer's Research UK.
READ MORE
Autumn Offers at Marine & Lawn Hotels & Resorts Collection
Marine & Lawn Hotels & Resorts Collection have launched new offerings designed to inspire cosy autumn getaways and early festive escapes across Scotland.
READ MORE
The Scottish Excellence Awards are open for entries
Nominations are open for the highly anticipated Scottish Excellence Awards 2026, a celebration of Scotland's hospitality, foodservice and tourism sectors.
READ MORE
Dobbies Garden Centres hosts free to attend winter gardening workshop for kids
Dobbies is hosting a free-to-attend monthly gardening workshop on Sunday 2 November, for children across the country to discover how they can encourage winter birds into the garden.
READ MORE
Potential changes to permitted development rights are putting beloved live music venues at risk
The public are urged to take part in the Scottish Government's consultation on planning laws, warning that the changes could put the country's live music venues and pubs at risk.
READ MORE
Fife Athlete Wins Silver at Virtus World Athletics Championships
Fife-based performance wear specialist, Keela, celebrates team member’s international success at the 11th Virtus World Athletics Championships in Brisbane, Australia.
READ MORE
The Saltires 2025 Shortlists Announced
The shortlisted titles for this year’s Saltires, Scotland’s National Book Awards, were announced at Blackwell’s bookshop in Edinburgh.
READ MORE
KT Tunstall wins Modern Scottish Classic Award, plus SAY Award Shortlist reveal
The Scottish Album of the Year (SAY) Award has unveiled the 10 Shortlisted albums now in the running for 2025’s title and £20,000 prize, as well as five Sound of Young Scotland finalists.
READ MORE
Eden Mill Unveils World Class Distillery and Visitor Centre in St Andrews
Eden Mill has cut the ribbon on its landmark new distillery and visitor centre on the banks of the Eden Estuary, just outside the historic Home of Golf.
READ MORE
Loch Lomond Shores has got the October school holidays sorted
There's loads to see and do – from pet friendly days out to breakfast with dinosaurs, loch tours and much more!
READ MORE
Keela and Mountaineering Scotland launch new campaign
Keela, the Scottish outdoor clothing brand, and Mountaineering Scotland Launch ‘Within You’, an new three-month campaign, inspiring Confidence, Connection, and Adventure in the Outdoors!
READ MORE
Book Week Scotland 2025 programme announced
Scotland's national celebration of books, Book Week Scotland, returns from 17th to 23rd November and tickets are on sale now!
READ MORE
Dobbies donates Christmas trees to local communities
Dobbies Garden Centres is lifting community spirits this season with a Christmas tree donation across the country, in partnership with Needlefresh.
READ MORE
Football legends lace up for 150 mile charity walk inspired by Marcus Stewart, Stephen Darby and the late Doddie Weir
Former Celtic and Scotland football heroes to join ex-player with MND on 150-mile March of The Day to raise funds to help tackle the disease.
READ MORE
First winners announced for GUITARGUITAR Scottish Music Awards
Amy MacDonald, Hue and Cry, Nathan Evans and The Saint PHNX Band, Skipinnish, Shay O'Dowd and James Emmanuel are among the first winners to be announced for the GUITARGUITAR Scottish Music Awards!
READ MORE
Step into stories of Scotland this October with Living History
Scotland’s colourful past bursts to life this October as Historic Environment Scotland (HES) returns with its popular Living History programme for the school holidays.
READ MORE
Scottish Women and Girls in Sport Week launches to inspire the nation with Find Your Fit campaign
The Scottish Government's Women and Girls in Sport Week launches this week, celebrating the power of movement and encouraging women and girls of all ages to get active in ways that work for them.
READ MORE
Unlimited adventures for less than a tank of petrol
With the October school holidays fast approaching, ScotRail has unveiled a new, affordable way for families to make the most of the break!
READ MORE
Seachdain na Gaidhlig (World Gaelic Week) 2026 launches with rallying call to use it, or lose it
Seachdain na Gàidhlig will return in 2026, under the banner Use It or Lose It – and organisers are encouraging people across Scotland and the global diaspora to get behind the rallying cry.
READ MORE
Brits brewing up a storm: Macdonald Hotels reports coffee surge
Brits are now picking up the cafetière, with Macdonald Hotels & Resorts revealing a 10% rise in coffee sales across its 32 UK hotels and resorts in the past year.
READ MORE
Spooky season brings horror icons and vampire romance back to the big screen at Vue
Some of the latest horror blockbusters – alongside creepy classics, enchanting family favourites and the ever-popular Twilight Saga – will all be heading to Vue venues this Halloween.
READ MORESponsored Links
Sponsored Links