Luxury BRU Butler service launches to hand deliver new 1901 cans
Scots can now sample IRN-BRU's brand-new premium offering in style – with sleek cans of 1901 being hand-delivered by the brand’s handsome ginger butler!
Article Source: IRN-BRU
Last Updated: 4 March 2022 11:14
Going door-to-door, suited and booted, the BRU-Butler will be debuting the cans of 1901 in all its luxurious glory.
The precious cargo will be chauffeured around the central belt on March the 8th, and fans will be in with the chance of getting a free delivery through BRU’s WhatsApp hotline.
Responding to requests for a ‘drink now’, on-the-go format, IRN-BRU has debuted 1901 in sleek 330ml cans with for £1 (RRP) in stores across Scotland.
BRU fans hoping for a taste of luxury, simply need to visit wa.me to get in touch with the ginger butler.
Once connected, Scots across the central belt should let the BRU Butler know where they want cans delivered to be in with a chance of getting this sparkling service!
The hotline will be open from Friday 4th March and the BRU-Butler will be making special deliveries on Tuesday March 8th.
Originally launched in 2019, and produced to an ‘old and unimproved’ recipe from over 100 years ago, 1901 is a chance to enjoy a premium and unique piece of Scottish history. Bottles of IRN-BRU 1901 became a permanent fixture on shelves in 2021 due to such high demand.
To keep up with latest BRU activity you can follow @IRNBRU on Twitter, Instagram and Tiktok.
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