The UK Pantomime Association announces major sponsorship partnership with Trafalgar Entertainment and ATG Entertainment
The UK Pantomime Association is delighted to announce a significant new sponsorship partnership with Trafalgar Entertainment and ATG Entertainment (ATGE).
Article Source: The UK Pantomime Association
Last Updated: 27 February 2025 11:41
This collaboration will further enhance the UK Pantomime Association’s role as a leading charity supporting the art and tradition of pantomime, which also includes The Pantomime Awards, the prestigious ceremony which takes place annually.
As part of this exciting partnership, Trafalgar Entertainment and ATGE will take turns hosting The Pantomime Awards and provide vital financial support to ensure the continued success and growth of the event. The Pantomime Awards 2025 will take place on Sunday 13th April at the New Victoria Theatre, Woking, marking the first year of this collaborative initiative.
The UK Pantomime Association works year-round to champion the creative and cultural significance of pantomime and aims to recognise outstanding talent and excellence within the industry through events, lectures, talks and The Pantomime Awards. This sponsorship from two of the UK’s most influential theatre organisations further strengthens its mission to promote and celebrate the very best in pantomime.
Simon Sladen, Chair of the UK Pantomime Association said: “We are incredibly excited about this new chapter for the UK Pantomime Association and The Pantomime Awards. This groundbreaking collaboration with Trafalgar Entertainment and ATG Entertainment secures The Pantomime Awards’ future and demonstrates a strong commitment to celebrating and acknowledging the significant role the artform plays in the UK’s cultural landscape. The UK Pantomime Association is looking forward to working with Trafalgar Entertainment and ATGE as, together, we continue to support and champion Britain’s greatest and most-loved artform.”
Chris McGuigan, Group Commercial Director for Trafalgar Entertainment said: “Panto season has long been the lifeblood of regional theatre in this country - for many children a trip to a pantomime is their first experience of live theatre and live entertainment. It’s fitting and appropriate then that both of the UK’s major regional theatre groups are helping to support and sustain The Pantomime Awards in this way. We firmly believe that panto deserves recognition and celebration - the artform itself - and the artists, entertainers, acts, writers, dancers, musicians and producers who bring it to life each year. We’re thrilled and delighted to be lending our support through this unique partnership.”
Claire Dixon, Business Director for ATG Entertainment said: “This new partnership represents a major milestone in securing the future of pantomime as an integral part of the UK’s theatre landscape, ensuring that it continues to thrive and be recognised for its unique contribution to British entertainment. The agreement helps raise the status and profile of what’s by far the country’s most popular type of family theatre.”
Sponsored Links
Latest Fife News
David Attenborough and Eurovision steal the spotlight at Vue venues in Scotland this month
Audiences are invited to travel the globe - both musically and visually - this May, as both David Attenborough and Eurovision head to the big screen at Vue venues across Scotland.
READ MORE
The Royal Yacht Britannia Exhibition and Retail Experience are shipshape and ready to welcome visitors
2025 marks the next chapter in The Royal Yacht Britannia Trust’s legacy with the opening of a brand-new, world-class visitor centre with exhibition and retail experience.
READ MORE
Pavilion Festival rounds off biggest event yet with Happy Mondays and STREETrave Classical
Pavilion Festival has rounded off its biggest ever event with over 16,000 music fans enjoying three days of non-stop live music and feel good vibes on Ayr’s iconic Low Green.
READ MORE
Cineworld announces first ever 4DX Family Day
For one day only, families can experience Moana, Paddington, and Harry Potter and the Philosopher's Stone in immersive 4DX at all 34 Cineworld 4DX screens nationwide.
READ MORE
Brand new show Something About Lennon opens UK tour this month with Scottish dates
Celebration of the iconic late Beatle's life and music will be performed at 26 venues nationwide.
READ MORE
Celebrate Fathers Day in Style with Dobbies Sunday Lunch and Planting Experience
This June, Dobbies Garden Centres is presenting a brand-new way to celebrate Father’s Day, combining a hearty Sunday roast with a hands-on grow-your-own herb planting workshop.
READ MORE
Blue Light Awards Scotland to honour emergency services heroes
Nominations for the Blue Light Awards Scotland, recognising the courage, commitment and community spirit of our Blue Light Services, are now open.
READ MORE
Funding awarded to seven projects for tree planting in cities and towns across Scotland
The Urban Forestry Programme is supporting projects in urban areas to help more people experience the benefits of trees.
READ MORE
Dunfermline Community Comes Out to Honour Local Hero
Over 150 people from Dunfermline and beyond came out on Sunday 27th April to honour the memory of David Seath and to raise funds to support veterans across Scotland.
READ MORE
Rory McIlroy Confirmed for Genesis Scottish Open
Newly-crowned Masters Tournament champion Rory McIlroy is set to compete for a second Genesis Scottish Open title!
READ MORE
Holding Back The Years: 40 Years of Simply Red in cinemas May 15
To celebrate 40 years of legendary music, Simply Red are releasing their concert film 'Holding Back the Years: 40 Years of Simply Red, Live in Santiago' on the big screen.
READ MORE
This May bank holiday weekend sees 3 day festival take over Ayr Beach and the sun is set to shine!
Pavilion Festival 2025: From Big Top, live music to secret gigs - here's what to expect!
READ MORE
Fun for all the family at the 36th annual Scottish Game Fair
The Game & Wildlife Conservation Trust (GWCT) Scottish Game Fair is back for its 36th year at Scone Palace, taking place 4th - 6th July 2025.
READ MORE
Free Glorious Grass gardening workshop for children at Dobbies
Dobbies Garden Centres are welcoming children across the UK to join in on the fun this May to uncover all there is to know about grass at its free Little Seedlings Club workshop.
READ MORE
DofE Award participants supported by RSM UK Foundation share their achievements at visit
Young people with ASN from Woodmill High School, Dunfermline and Glenwood High School in Glenrothes welcomed Kelly Adams a trustee of the RSM UK Foundation to share their achievements.
READ MORE
New Bluey collection comes to cinemas for the May Bank Holiday
Bluey at the Cinema: Let's Play Chef Collection will be playing in cinemas across the UK and Ireland from Saturday 3rd May, just in time for the Early May Bank Holiday weekend.
READ MORE
New and exclusive Heritage Planting and Afternoon Tea experience comes to Dobbies
Dobbies Garden Centres is hosting a new hands-on planting and afternoon tea experience inspired by the RHS Chelsea Garden Show and Dobbies' 160-year heritage.
READ MORE
Stories of inspiring young women sought by charity
The Young Women’s Movement, Scotland’s national organisation for young women and girls’ leadership and rights, is seeking nominations for its tenth annual 30 Under 30 list.
READ MORE
Paisley Food and Drink Festival returns next weekend with a supersized celebration
Paisley Food and Drink Festival returns on Friday 25th and Saturday 26th April for its biggest event yet with an extended site and more vendors than ever before!
READ MORE
New Spring Dinners from Baern at Bowhouse
Baern, an award-winning bakery and café based at Bowhouse, are offering a laid-back yet thoughtful seasonal Dinner Series on 19th, 26th April and 3rd May.
READ MORE
Trusts join forces to explore complexities of the Battle of Culloden
The National Trust for Scotland and the National Trust have teamed up to give an insight into the complexity of the Battle of Culloden in a pair of podcasts this April.
READ MORE
Love Your Lawn with Dobbies
Dobbies Garden Centres is hosting a very special FREE Grow How event in stores across the UK this May in partnership with Alzheimer's Research UK to mark Dementia Action Week.
READ MORE
Exclusive child planting event in honour of National Childrens Gardening Week
Dobbies Garden Centres are celebrating National Children's Gardening Week by welcoming families along to its Children's Planting and Afternoon Tea experience on Saturday 31st May.
READ MORE
The Proclaimers join in celebrations for landmark anniversary of sight loss charity
Scottish rock legends the Proclaimers have joined in the celebrations to mark the 160th anniversary of one of the country’s sight loss charities.
READ MORE
BBC Introducing comes to TRNSMT Festival, bringing 20 rising stars
Rockstar Energy presents TRNSMT has announced the BBC Introducing Stage, previously River Stage, will showcase 20 of the most exciting emerging artists in the country.
READ MORE
The hoppiest time of the year at the National Trust For Scotland
The National Trust for Scotland is hopping into spring as it hosts 40 Easter egg trails at the special places in its care in April!
READ MORE
Top comedian and Scottish brewer team up in search of best Scottish banter for upcoming book
Innis & Gunn joins forces with top Scottish comedian Marc Jennings to find Scotland's funniest pub stories for 'The Book of Pub Banter & Confessions'.
READ MORE
Spring into gardening: Dobbies free April workshops
Garden Centre invites gardeners to get hands-on with wildflowers and springtime celebrations.
READ MORE
JADE and Myles Smith join TRNSMT 2025 lineup
Rockstar Energy presents TRNSMT has revealed five new artists to the Glasgow Green billing, including two of the hottest UK acts right now, JADE and Myles Smith!
READ MORE
Doors to historic sites across Scotland set to open next month
More than 30 historic seasonal sites across the country will reopen to visitors from Tuesday 1st April, as Historic Environment Scotland marks the start of its spring/summer season.
READ MORESponsored Links
Sponsored Links