EE launches first Game Day with a mixed reality treasure hunt across the UK
EE invites the public to participate in an epic treasure hunt for a chance to win up to £1,000 worth of gaming goodies!
Article Source: EE
Last Updated: 3 November 2023 10:13
EE, the UK’s largest subscription business, today announces the launch of its first Game Day this Sunday 5th November, an annual celebration of gaming culture with deals and savings to be had on the latest consoles, games and accessories. Launched with a nationwide mixed reality treasure hunt, Game Day, the latest step in EE’s ambition to become the number one destination for gaming, will see gaming fans across the country work together to unlock clues and locate prizes worth up to a value of £1,000.
Brits will be invited to participate in an epic, virtual-meets-physical game experience that sees thirteen EE Game Chests hidden in secret locations across London, Leeds, Birmingham, Bournemouth, Newcastle, Liverpool, Brighton, Bristol, Cardiff, Glasgow and Edinburgh. The chests contain an array of the latest gaming gear up to a value of £1,000, from consoles and games to the most popular gaming accessories and tech. The day begins with a spectacular mixed reality gaming stunt performed in Leeds’ iconic Millenium Square, featuring an array of gaming characters.
Four of the UK’s top gaming streamers Lewis Brindley, Pedguin, Geestar Games and BrionyKay will kickstart the treasure hunt live on Twitch this Sunday. The streamers will enlist the help of the gaming public to try and unlock a map that reveals the locations of the EE Game Chests placed across the country. Gaming fans and the streamers will then team up to complete a puzzle and unlock the passwords plus coordinates for each of the chests.
Players are invited to tune in on Twitch from midday on Sunday 5th November, where the clues needed to locate the Game Chests, and win the prizes, will be hidden within the livestream.
Once the coordinates are unveiled, gamers up and down the country will race against time to reach the chests and claim their contents. In a final twist, those first to arrive will discover they are protected by the gaming characters from the stunt who will request the password before giving up the treasure. Players who can’t make it in-person to the treasure hunt will have the chance to battle it out online for three digital chests during the livestream.
For anyone disappointed not to get their hands on a chest, all participants will be awarded a discount code for the EE Game Store – the go to destination for gamers, open for all. There will also be deals and offers on the latest consoles, games and accessories launching that day on the EE Game Store.
EE Game Day follows the launch of new EE, which revealed the four key focus areas for the brand as game, home, learn and work, as well as a suite of exciting products and services open to all UK consumers which have been developed to improve customers’ everyday lives in these areas, all underpinned by UK market leading products EE 5G and EE Full Fibre.
Christian Thrane, MD of Marketing at EE commented: “We are thrilled to launch our inaugural Game Day with a mixed reality gaming treasure hunt, bringing the excitement of video games to life for players all around the country. Whether online or in real-life, gamers can take part in this unforgettable experience and join the race for a chance to win some of the latest games and consoles. New EE is committed to providing our customers with the best gaming experience. Our first Game Day is open to everyone across the nation and is the next step in our journey to becoming the UK’s number one destination for gaming”.
Get involved with EE’s Game Day from midday on Sunday 5th November on Twitch.
For more information, visit: ee.co.uk
Sponsored Links
Latest Fife News
New documentary tells the story of world record breaking Scottish brothers
A new documentary - now live on STV Player - tells the story of the Maclean Brothers and their self-confessed “piss poor” preparations the ocean adventure that lay ahead.
READ MORE
David Attenborough and Eurovision steal the spotlight at Vue venues in Scotland this month
Audiences are invited to travel the globe - both musically and visually - this May, as both David Attenborough and Eurovision head to the big screen at Vue venues across Scotland.
READ MORE
The Royal Yacht Britannia Exhibition and Retail Experience are shipshape and ready to welcome visitors
2025 marks the next chapter in The Royal Yacht Britannia Trust’s legacy with the opening of a brand-new, world-class visitor centre with exhibition and retail experience.
READ MORE
Pavilion Festival rounds off biggest event yet with Happy Mondays and STREETrave Classical
Pavilion Festival has rounded off its biggest ever event with over 16,000 music fans enjoying three days of non-stop live music and feel good vibes on Ayr’s iconic Low Green.
READ MORE
Cineworld announces first ever 4DX Family Day
For one day only, families can experience Moana, Paddington, and Harry Potter and the Philosopher's Stone in immersive 4DX at all 34 Cineworld 4DX screens nationwide.
READ MORE
Brand new show Something About Lennon opens UK tour this month with Scottish dates
Celebration of the iconic late Beatle's life and music will be performed at 26 venues nationwide.
READ MORE
Celebrate Fathers Day in Style with Dobbies Sunday Lunch and Planting Experience
This June, Dobbies Garden Centres is presenting a brand-new way to celebrate Father’s Day, combining a hearty Sunday roast with a hands-on grow-your-own herb planting workshop.
READ MORE
Blue Light Awards Scotland to honour emergency services heroes
Nominations for the Blue Light Awards Scotland, recognising the courage, commitment and community spirit of our Blue Light Services, are now open.
READ MORE
Funding awarded to seven projects for tree planting in cities and towns across Scotland
The Urban Forestry Programme is supporting projects in urban areas to help more people experience the benefits of trees.
READ MORE
Dunfermline Community Comes Out to Honour Local Hero
Over 150 people from Dunfermline and beyond came out on Sunday 27th April to honour the memory of David Seath and to raise funds to support veterans across Scotland.
READ MORE
Rory McIlroy Confirmed for Genesis Scottish Open
Newly-crowned Masters Tournament champion Rory McIlroy is set to compete for a second Genesis Scottish Open title!
READ MORE
Holding Back The Years: 40 Years of Simply Red in cinemas May 15
To celebrate 40 years of legendary music, Simply Red are releasing their concert film 'Holding Back the Years: 40 Years of Simply Red, Live in Santiago' on the big screen.
READ MORE
This May bank holiday weekend sees 3 day festival take over Ayr Beach and the sun is set to shine!
Pavilion Festival 2025: From Big Top, live music to secret gigs - here's what to expect!
READ MORE
Fun for all the family at the 36th annual Scottish Game Fair
The Game & Wildlife Conservation Trust (GWCT) Scottish Game Fair is back for its 36th year at Scone Palace, taking place 4th - 6th July 2025.
READ MORE
Free Glorious Grass gardening workshop for children at Dobbies
Dobbies Garden Centres are welcoming children across the UK to join in on the fun this May to uncover all there is to know about grass at its free Little Seedlings Club workshop.
READ MORE
DofE Award participants supported by RSM UK Foundation share their achievements at visit
Young people with ASN from Woodmill High School, Dunfermline and Glenwood High School in Glenrothes welcomed Kelly Adams a trustee of the RSM UK Foundation to share their achievements.
READ MORE
New Bluey collection comes to cinemas for the May Bank Holiday
Bluey at the Cinema: Let's Play Chef Collection will be playing in cinemas across the UK and Ireland from Saturday 3rd May, just in time for the Early May Bank Holiday weekend.
READ MORE
New and exclusive Heritage Planting and Afternoon Tea experience comes to Dobbies
Dobbies Garden Centres is hosting a new hands-on planting and afternoon tea experience inspired by the RHS Chelsea Garden Show and Dobbies' 160-year heritage.
READ MORE
Stories of inspiring young women sought by charity
The Young Women’s Movement, Scotland’s national organisation for young women and girls’ leadership and rights, is seeking nominations for its tenth annual 30 Under 30 list.
READ MORE
Paisley Food and Drink Festival returns next weekend with a supersized celebration
Paisley Food and Drink Festival returns on Friday 25th and Saturday 26th April for its biggest event yet with an extended site and more vendors than ever before!
READ MORE
New Spring Dinners from Baern at Bowhouse
Baern, an award-winning bakery and café based at Bowhouse, are offering a laid-back yet thoughtful seasonal Dinner Series on 19th, 26th April and 3rd May.
READ MORE
Trusts join forces to explore complexities of the Battle of Culloden
The National Trust for Scotland and the National Trust have teamed up to give an insight into the complexity of the Battle of Culloden in a pair of podcasts this April.
READ MORE
Love Your Lawn with Dobbies
Dobbies Garden Centres is hosting a very special FREE Grow How event in stores across the UK this May in partnership with Alzheimer's Research UK to mark Dementia Action Week.
READ MORE
Exclusive child planting event in honour of National Childrens Gardening Week
Dobbies Garden Centres are celebrating National Children's Gardening Week by welcoming families along to its Children's Planting and Afternoon Tea experience on Saturday 31st May.
READ MORE
The Proclaimers join in celebrations for landmark anniversary of sight loss charity
Scottish rock legends the Proclaimers have joined in the celebrations to mark the 160th anniversary of one of the country’s sight loss charities.
READ MORE
BBC Introducing comes to TRNSMT Festival, bringing 20 rising stars
Rockstar Energy presents TRNSMT has announced the BBC Introducing Stage, previously River Stage, will showcase 20 of the most exciting emerging artists in the country.
READ MORE
The hoppiest time of the year at the National Trust For Scotland
The National Trust for Scotland is hopping into spring as it hosts 40 Easter egg trails at the special places in its care in April!
READ MORE
Top comedian and Scottish brewer team up in search of best Scottish banter for upcoming book
Innis & Gunn joins forces with top Scottish comedian Marc Jennings to find Scotland's funniest pub stories for 'The Book of Pub Banter & Confessions'.
READ MORE
Spring into gardening: Dobbies free April workshops
Garden Centre invites gardeners to get hands-on with wildflowers and springtime celebrations.
READ MORE
JADE and Myles Smith join TRNSMT 2025 lineup
Rockstar Energy presents TRNSMT has revealed five new artists to the Glasgow Green billing, including two of the hottest UK acts right now, JADE and Myles Smith!
READ MORESponsored Links
Sponsored Links