Dinner Meets Detective Work: Six by Nico reveals Sherlock Holmes dining experience
Traitors UK Champion Jake Brown fronts Six by Nico's Sherlock Holmes campaign!
Article Source: Six by Nico
Last Updated: 20 February 2026 9:34
Six by Nico is launching its latest immersive tasting menu, Sherlock Holmes, a six-course murder mystery dining experience inspired by the world of Victorian London’s most famous consulting detective.
Running from 9th March to 19th April 2026, the new menu invites guests to step inside a live investigation, where each course reveals a new clue and advances the story of a suspected murder clouded by superstition, secrets, and suspicion.
Blending storytelling with innovative cooking, Sherlock Holmes continues Six by Nico’s reputation for creating experiential dining concepts that transform restaurants into fully immersive environments. Guests will not simply dine, they will become part of the investigation.
To bring the mystery to life beyond the restaurant walls, Six by Nico has teamed up with The Traitors UK winner Jake Brown, the UK’s ultimate problem solver, in a campaign video launching today where he plays fictional detective Sherlock Holmes.
Known for his sharp instincts, strategic thinking and calm under pressure, Jake Brown steps into the world of Sherlock Holmes to tackle a brand-new case inspired by the immersive tasting experience. The campaign captures the suspense, drama and deductive reasoning at the heart of the concept - inviting guests to test their own investigative skills when they dine.
Six by Nico Head of Social Annie Gaddis said; "Six by Nico has always been rooted in storytelling, but with Sherlock Holmes we wanted to take that even further by creating a campaign that lives across social, digital, and the restaurant experience all at once. Every touchpoint, from the campaign film to the in-restaurant narrative, has been designed to pull guests into the investigation. Collaborating with Jake Brown allowed us to connect the concept with someone known for their strategy and deduction, helping bring the story to life in a way that feels relevant and immersive."
From the moment guests arrive, they will be transported to the shadowy streets of Victorian London. Through carefully crafted dishes, atmospheric design, and immersive storytelling, the experience recreates the intrigue and tension of a classic detective case.
Each course represents a chapter in the unfolding narrative, encouraging diners to piece together evidence, question suspects, and uncover hidden motives as the story progresses. The menu blends nostalgic British influences with modern culinary techniques, delivering bold flavours alongside theatrical presentation.
Known for its ever-evolving themed tasting menus, Six by Nico has built a reputation for pushing the boundaries of experiential dining. Sherlock Holmes marks the brand’s latest concept to combine gastronomy with live storytelling, creating a multi-sensory journey that goes beyond the plate. Whether a devoted fan of detective fiction or simply seeking a unique night out, this limited-time experience promises suspense, sophistication, and surprises at every turn.
Reservations are available for a limited run from 9th March to 19th April 2026. Guests are encouraged to book early to secure their place in the investigation.
Sherlock Holmes bookings: www.sixbynico.co.uk
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