Article Source: Taste Communications
Last Updated: 16 August 2019 11:53
Edinburgh's Magnum Scotch Cream Liqueur nurtures growth at Dobbies Garden Centres
Scotland’s leading Scotch malt whisky cream liqueur, Magnum, has its sights set on further growth after announcing a new listing with Dobbies Garden Centres to stock 27 stores across the country.
Just in time for the peak summer gardening season, bottles of Magnum will hit the shelves at selected Dobbies Garden Centres in Scotland and England, including stores in Edinburgh, Glasgow, Aberdeen, Liverpool, Carlisle, Preston and Milton Keynes.
Dobbies customers will get the chance to snap up bottles of Magnum alongside the Magnolias and Marigolds for only £21.99 per 70cl bottle (ABV 17%).
Magnum, which is crafted and bottled in Edinburgh, is a fusion of single malt Scotch whisky and cream. Its superior ingredients and contemporary design set it apart from traditional liqueurs. It is contained in a unique, stainless steel flask, which is designed to be reusable and recyclable. It also keeps the liqueur chilled at the optimum temperature, without the need for ice.
Commenting on Magnum’s new listing with Dobbies Garden Centres, Magnum Director, Lee Schofield, said: “We’re really excited that Magnum will be available at selected Dobbies centres in Scotland and England for the first time. We’re now able to bring our premium single malt cream liqueur to a new market of green-fingered customers across the country in time for the peak gardening season.
“At Magnum our vision is uncompromising and our ambition is straightforward – to craft a radical, premium cream liqueur, one that contains the finest single malt Scotch whisky and only single malt.
“We’re confident that Magnum will really appeal to Dobbies customers as the perfect tipple to enjoy outdoors this summer.”
Roz Doherty, Drinks Buyer at Dobbies Garden Centres, added: “At Dobbies, we’re constantly working hard to enhance the offering within our foodhalls, especially with locally sourced brands. We’re very proud to be stocking Magnum, and feel confident that it will be popular amongst our customers.”
Edinburgh-based Hemisphere Brands is the global brand agent for Magnum and manage the brand from production planning through to the strategy for market entry, as well as executing the sales, marketing and distribution plan. The company is currently focusing on three of the world’s largest cream liqueur markets - UK, Canada and South Africa.
In 2018, Magnum teamed up with Scottish rugby union legend, Gavin Hastings OBE, as part of the brand’s global marketing campaign. The famous full back provided the voiceover for its first major TV advertisement, ‘Where Two Forces Meet’, which has been broadcast in Canada and Scotland. The ad showcases Magnum’s dynamic fusion of single malt Scotch whisky and cream, as well as its distinctive sleek packaging. The TV campaign will continue throughout 2019.
For more information on Magnum Scotch Cream Liqueur, visit: www.magnumcreamliqueur.co.uk
For more information on Dobbies Garden Centres, visit: www.dobbies.com
Image: Magnum Director, Lee Schofield, at Dobbies Garden Centre.
Full cast and creatives announced for the tour of Maggie & Me, the first stage adaptation of Damian Barr's award-winning memoir touring UK in May and June!
READ MOREDobbies today launches Dobbies Community Gardens, to offer support for community and charity groups across the UK to help transform, restore or start their indoor or outdoor green spaces.
READ MOREA sinister story involving 'stovies' and a grisly tale about the strange sheep of Greshornish have been chosen as the winning and runner-up stories in The Glencairn Glass crime short story competition
READ MOREThe National Trust for Scotland is going hopping mad for Easter and hosting a bumper 35 Easter egg trails at the special places in its care this spring.
READ MOREGreat Run 2024 series highlights inspirational stories from runners around the UK.
READ MOREDobbies, the UK's leading garden centre, is bringing back its much-loved Easter event, inviting families to hop along to their nearest store and enjoy an Easter Bunny Breakfast egg-stravaganza.
READ MOREFriday 8th March marks International Women's Day and to celebrate Vue is set to screen four inspiring films which follow the achievements of incredible female leads.
READ MORENew research released by VisitScotland reveals the growing popularity of Scottish traditional music, finding that over a third of Scots (34%) are listening to it more often in the past year.
READ MOREA stellar line-up of authors are set to take Paisley by storm at this year's Paisley Book Festival in April!
READ MOREThe AJ Bell Great Scottish Run is back on Saturday 5th and Sunday 6th October, and the Earlybird offer to save up to £8 off your entry ends this Friday 1st March at 10am.
READ MOREA Scottish author's poignant tale of generosity and kindness has raised £2,262 to help the homeless.
READ MOREDobbies is offering customers the chance to treat the mother figures in their lives to an indulgent Mother's Day Afternoon Tea experience and a special flower gift on March 9th & 10th.
READ MOREAn Impassioned photo-led exhibition that depicts the challenge, pride and responsibility felt by those working in Scotland’s fishing industry is to debut within the Scottish Parliament.
READ MOREThe Scottish Influencer Awards, the major awards ceremony celebrating Scotland's stars of social, has announced the full shortlist of nominees in the running to be named the Influencer of the Year.
READ MOREDobbies is encouraging gardeners of all ages and skill levels across the country to get one of their 5 a day by learning how to grow soft fruits at one of its free workshops in March.
READ MOREScotland's largest wedding showcase, The Scottish Wedding Show, returns to Glasgow this Valentine's weekend and is putting love on display as the country celebrates 10 years of same sex marriage.
READ MORETo mark the anniversary of Mary Queen of Scots’ death, Historic Environment Scotland (HES) has released a digital 3D model of her death mask.
READ MORERory McIlroy will return to the Genesis Scottish Open at The Renaissance Club, North Berwick from July 11th-14th, with tickets on sale now!
READ MOREDobbies, the UK's leading garden centre, will be indulging people of all ages with its Valentine's Afternoon Tea, taking place across 68 of its stores on Saturday 10 and Sunday 11 February!
READ MOREFollowing a sell-out run at the Fringe, Jack Docherty, the BAFTA award-winning star of Scot Squad and Absolutely, is taking his critically-acclaimed show David Bowie & Me: Parallel Lives on tour.
READ MOREWith less than four weeks until the first World Athletics Indoor Champion Glasgow 24 is crowned, organisers have revealed the medal specially commissioned for the event following a design competition.
READ MOREWorld-renowned festival Celtic Connections drew to a triumphant close last night after 18 days of spectacular sold-out concerts, innovative musical sessions and star-studded collaborations.
READ MORETaking over the whole of the SEC campus from tomorrow, The Scottish Caravan, Motorhome and Holiday Home Show, the biggest show of its kind in Scotland is not to be missed!
READ MOREThis March, a group of seven friends will embark on a 2700km cycle from Murrayfield Stadium to Rome's Stadio Olimpico in aid of Motor Neurone Disease (MND) charity My Name'5 Doddie Foundation.
READ MOREOn the 22nd of February, Balgove Larder will hold ‘Fife Apples & Grains’ an event to celebrate and explore three cutting edge drink producers based in Fife.
READ MOREA joyous Scottish festival which captivated Highland music fans 30 years ago is being lovingly rebooted thanks to renowned musician, broadcaster, and event organiser Gary Innes!
READ MOREScotland's biggest live comedy experience The Big Fab Comedy Show heads out on the road once again, bringing stellar stand-up comedy to towns and cities across the country.
READ MOREFollowing another huge successful Rewind last year, we are thrilled to announce Rewind is back for 2024 bringing the 80's and beyond to Scone Palace this summer!
READ MOREIncluding four world premieres, the return of two hit shows, back by popular demand, three productions at the Edinburgh Festivals and nine touring productions.
READ MOREFamilies across the UK will have the chance to take part in Dobbies' free February Holiday Workshop, keeping children aged 4-10 years busy during the half term!
READ MORE